June to December 2018
DURACELL, STUDIOS
Tokyo Study Trip – 19 to 24 Jun 2018
Batteries in the Lives of Japanese Millennials
This studio was a learning pilot with Duracell involving the use of Design Thinking principles to understand the role a Battery plays in the lives of Japanese millennial consumers, understanding their perceptions on batteries and preferences towards battery brands.
A multi-disciplinary group of students flew to Tokyo to interview respondents recruited by Ipsos Japan. By conducting in depth interviews, the studio team was able to hear firsthand the interviewees persepctives and experiences, gaining useful insight into their interactions with batteries in their daily lives. The team also conducted site observations across convenience stores and supermarkets to check out store battery displays and common battery brands sold.
Students then collated interview insights and observation findings, brainstorming and ideating possible concepts and marketing strategies for Duracell.
These concepts were then presented to Duracell in support of breaking into the Japanese market.
Explore Other Works
May to October 2017
P&G, STUDIOS
Seniors in the Kitchen
This studio targeted the eldery consumer group, focused on leveraging Design Thinking principles to understand their current lifestyle trends with regards to eating and cooking habits at home, and the impact of these habits surrounding challenges faced in kitchen and dish care cleaning. The multi-disciplinary team conducted in depth interviews and home observation sessions to […]
June 2015
BARILLA, STUDIOS
Consumer Research for Pasta Sauce Development
This Studio focused on consumer insights in Singapore and Malaysia, integrating the use of Design Thinking principles to understand consumer preferences towards pasta sauces. An observation trip was conducted in KL where the team was able to gain further research insights and understand how consumers made their pasta sauce purchases. In depth interviews were also […]
June 2015
BOEING, PATENTS
Successful Patents
In June 2015, Boeing filed 3 patents with the ideas from a studio project with students from Singapore Polytechnic (SP) and The Live Well Collaborative – Singapore (LWC-S). These patents were developed from Boeing Studio 6 which took place from September to December 2013, collaborating with Singapore Airlines (SIA) to investigate Galley operations and how […]