Showing 2 out of 2 insights
June 2024 Research
Designing for an Ageing Population

Intuitive interactions naturally take place as an instant response in every moment of our daily lives. How we walk, sit,  eat, sleep, commute, and play, all require some forms of interaction. Thus, these interactions with objects or services are intentionally designed, some for functionality, others for form, and occasionally, for both. For the Ageing Population, […]

Jan 2022 Research
Understanding Baby Boomers

Imagine forming your own rock band at age 59, getting your masters’ degree at 63, running a marathon at 72 and learning to use the iPad at 76. Living actively in the twilight years of your life and enjoying the fruits of your laborious past 60 years to the max. This is what we call […]

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