May to October 2017
P&G, STUDIOS
Seniors in the Kitchen
This studio targeted the eldery consumer group, focused on leveraging Design Thinking principles to understand their current lifestyle trends with regards to eating and cooking habits at home, and the impact of these habits surrounding challenges faced in kitchen and dish care cleaning.
The multi-disciplinary team conducted in depth interviews and home observation sessions to understand and document how the elderly respondents cook, clean and move around the kitchen area wihtin their homes.
Through these sessions, the team then mapped out common user patterns and behaviours, identifying key challenges faced by the elderly in the kitchen. Based on these insights, 3 prototypes were built to test out the team’s concepts and presented to P&G. This project was a white-space exploration project to support P&G in possible development of innovations for the elderly consumer group.
Explore Other Works
October 2023
P&G, STUDIOS
Consumer Insights on Topical Decongestants in Indonesia
This studio was in collaboration with P&G Singapore and Jakarta, focused on understanding consumers in Indonesia with regards to Topical Decongestants. The team first attended sharing sessions from different leads in P&G to understand all the research that had been collated in the past. This provided neccesary context and background for the team. A unique […]
June 2015
BARILLA, STUDIOS
Consumer Research for Pasta Sauce Development
This Studio focused on consumer insights in Singapore and Malaysia, integrating the use of Design Thinking principles to understand consumer preferences towards pasta sauces. An observation trip was conducted in KL where the team was able to gain further research insights and understand how consumers made their pasta sauce purchases. In depth interviews were also […]
June 2015
BOEING, PATENTS
Successful Patents
In June 2015, Boeing filed 3 patents with the ideas from a studio project with students from Singapore Polytechnic (SP) and The Live Well Collaborative – Singapore (LWC-S). These patents were developed from Boeing Studio 6 which took place from September to December 2013, collaborating with Singapore Airlines (SIA) to investigate Galley operations and how […]