This studio was in collaboration with P&G Singapore and Jakarta, focused on understanding consumers in Indonesia with regards to Topical Decongestants. The team first attended sharing sessions from different leads in P&G to understand all the research that had been collated in the past. This provided neccesary context and background for the team. A unique […]

The LWC-S team successfully conducted a two-day workshop for P&G’s Medical & Technical Affairs Team in March 2023. This workshop participants were medical practitioners and experts from Singapore, Malaysia, Indonesia, the Philippines, India, and South America. The objective of this workshop was introduce Design Thinking, leading to preliminary ideation based on pain points identified by each […]

This studio was a learning pilot with Duracell involving the use of Design Thinking principles to understand the role a Battery plays in the lives of Japanese millennial consumers, understanding their perceptions on batteries and preferences towards battery brands. A multi-disciplinary group of students flew to Tokyo to interview respondents recruited by Ipsos Japan. By […]

This studio targeted the eldery consumer group, focused on leveraging Design Thinking principles to understand their current lifestyle trends with regards to eating and cooking habits at home, and the impact of these habits surrounding challenges faced in kitchen and dish care cleaning. The multi-disciplinary team conducted in depth interviews and home observation sessions to […]

This Studio focused on consumer insights in Singapore and Malaysia, integrating the use of Design Thinking principles to understand consumer preferences towards pasta sauces. An observation trip was conducted in KL where the team was able to gain further research insights and understand how consumers made their pasta sauce purchases. In depth interviews were also […]

In June 2015, Boeing filed 3 patents with the ideas from a studio project with students from Singapore Polytechnic (SP) and The Live Well Collaborative – Singapore (LWC-S). These patents were developed from Boeing Studio 6 which took place from September to December 2013, collaborating with Singapore Airlines (SIA) to investigate Galley operations and how […]