June 2015
BARILLA, STUDIOS
KL Observation Trip – 15 to 17 Jun 2015
Consumer Research for Pasta Sauce Development
This Studio focused on consumer insights in Singapore and Malaysia, integrating the use of Design Thinking principles to understand consumer preferences towards pasta sauces. An observation trip was conducted in KL where the team was able to gain further research insights and understand how consumers made their pasta sauce purchases. In depth interviews were also conducted to better understand consumers’ perspectives towards pasta sauces, and their experience when purchasing them.
The team documented and collated behavioural patterns and insights into the consumer’s experience when purchasing pasta sauces based on flavour preferences, price point and packaging.
The research outcomes of this studio were used to support Singapore Polytechnic’s Food Innovation & Resource Centre (FIRC) in creating new pasta sauces for Barilla Singapore.
Explore Other Works
October 2023
P&G, STUDIOS
Consumer Insights on Topical Decongestants in Indonesia
This studio was in collaboration with P&G Singapore and Jakarta, focused on understanding consumers in Indonesia with regards to Topical Decongestants. The team first attended sharing sessions from different leads in P&G to understand all the research that had been collated in the past. This provided neccesary context and background for the team. A unique […]
March 2023
P&G, WORKSHOPS
Design Thinking in the Medical Field
The LWC-S team successfully conducted a two-day workshop for P&G’s Medical & Technical Affairs Team in March 2023. This workshop participants were medical practitioners and experts from Singapore, Malaysia, Indonesia, the Philippines, India, and South America. The objective of this workshop was introduce Design Thinking, leading to preliminary ideation based on pain points identified by each […]
June 2015
BOEING, PATENTS
Successful Patents
In June 2015, Boeing filed 3 patents with the ideas from a studio project with students from Singapore Polytechnic (SP) and The Live Well Collaborative – Singapore (LWC-S). These patents were developed from Boeing Studio 6 which took place from September to December 2013, collaborating with Singapore Airlines (SIA) to investigate Galley operations and how […]