This studio was in collaboration with P&G Singapore and Jakarta, focused on understanding consumers in Indonesia with regards to Topical Decongestants. The team first attended sharing sessions from different leads in P&G to understand all the research that had been collated in the past. This provided neccesary context and background for the team.

A unique approach was taken for this studio, focusing not only on the perspectives of consumers but also including the services providers at pharmacies who are mainly healthcare professionals. In Jakarta, the team conducted observation sessions in various pharmacies, speaking to the healthcare professionals to understand the interactions that take place when interacting with customers.

The team also conducted focus group sessions in collaboration with a team from P&G Singapore and Jakarta, speaking to both consumers and healthcare professionals to better understand their perceptions, needs and factors that lead each individual to make decisions. These respondents included doctors, pharmacists, pharmacist assistants, married individuals with families, and singles. The collaborative team was then able to gain in depth insight into the consumer and service provider perspectives, and crafted new strategic concepts that address the pain points and challenges that surfaced. These concepts were then tested later with the same respondents from the focus group session.

These insights were then used to support plans of production for first-round testing of new concepts in Jakarta.