Brought to Singapore by the Procter & Gamble Company (NYSE:PG), the LWC-S is an extension of the Live Well Collaborative in Cincinnati (LWC-C), the breakthrough business-academia partnership model pioneered by P&G and the University of Cincinnati in the US, based on P&G’s Connect+Develop open innovation model. The C+D model promotes the co-creation of products and services with the best innovators outside the organisation.
Located at the Singapore Polytechnic (SP), LWC-S is the first LWC site in Asia Pacific and second in the world. Sharing similar visions on issues relating to ageing population in the Asia Pacific region, LWC has partnered SP to set up LWC-S in Singapore where there is a million silver agers in population.