Professor Peter Chamberlain of the University of Cincinnati Design, Architecture, Arts and Planning School is one of the teaching members of Live Well Collaborative-Cincinnati. Professor Chamberlain was on a visit to our of LWC-S’s studio projects and at the same time organised a sharing on his experience in tapping culture as design inspiration. In his sharing, he discussed the important role of culture as we move toward increased globalization. He also offer examples of design that has naturally evolved within a culture and design that has sought out historical or particularly meaningful roots in either an artifact or traditional ceremony/act as inspiration for a contemporary new design.