Professor Craig Vogel and LWC Executive Director Linda Dunseath conducted a workshop at the Excellence in Teaching and Training Convention at Singapore Polytechnic. The workshop described how design thinking can help to strengthen a company’s brand equity and make its products more competitive, cost effective, and grow market share.

Using case studies from industry and the Live Well Collaborative the workshop allowed attendees understand how design thinking can be integrated into their current processes to increase innovative thinking and collaboration connected to stakeholder value.   It also describe how companies can leverage students and faculty in a process that jump starts design and innovation. This leads to more effective integration of design into a company’s process.