Imagine forming your own rock band at age 59, getting your masters’ degree at 63, running a marathon at 72 and learning to use the iPad at 76. Living actively in the twilight years of your life and enjoying the fruits of your laborious past 60 years to the max. This is what we call “Active Ageing”.

To date, 1 in 5 Singaporeans are above the age of 50 and the ratio is fast increasing. Yet only recently do we start to see infrastructure, systems, services and products planners beginning to realise the need to design for the 50 plus age group.

These Active Agers now face challenges particular to their age to remain active. These challenges could include physical, physiological, emotional and sociological. In LWC-S, we seek to understand their life, empathise and make a difference in their daily lives through our innovation and creativity.